BrandTab vs Standards

A Standards alternative for small brands

Standards makes handsome guideline websites with full control over their design. BrandTab does a different job: it keeps every brand’s working parts ready to copy, share and hand over.

Where Standards and BrandTab agree

Both keep logos, fonts and color codes in one place.
Both suit agencies working on a client’s brand.

Where they differ

What mattersStandardsBrandTab

PricePro from $40 a month, 2 seatsStudio $39 a month, 2 seats, unlimited brands; Creative $19 for one person

FreeBuild drafts free; publishing needs ProFree for 1 brand; sharing needs Creative or Studio

SitesUnlimited guideline sites, custom domains, password pagesShare pages and brand packages, no custom domain

AIstandards.md, MCP and an API for agentsTabitha reads websites and sorts logo folders

Copy into other appsDownloadsQuick copy and the Mac menu bar app

Media kitsNot the focusSeven kit types

What Standards does better

Guideline websites with full design control over layout and styling.
Custom domains and password-protected pages on Pro.
Tools for AI agents: a standards.md format, MCP and an API.
Transferring a project to a client’s account, and single sign-on with viewer logs on Enterprise.

Choose Standards Standards fits a studio that wants to design and publish a guidelines site that looks like its own work, on the client’s domain.

Choose BrandTab BrandTab fits people who need the brand in use every day: copied into emails and decks, sent to printers, turned into press and speaker kits.

How BrandTab does it

Tabitha sets it upGive her your website, or drop in a messy logo folder, and she suggests the logos, palette, fonts and copy for you to review.
Copy it anywhereQuick copy (⌘K on Mac, Ctrl+K on Windows) and the free Mac menu bar app put a hex code, a bio or a logo into any app in one step.
Seven kits from one brandPress, podcast guest, speaker, partnership, sponsorship, investor and general media kits, built from the details you saved once.

What each costs

Standards

Free to build drafts; publishing needs Pro, which starts at $40 a month with 2 seats and extra seats from $20 a month. Enterprise is priced on request.

Free: $0Drafts only
Pro: From $40/month2 seats, extra seats from $20/month, unlimited sites
Enterprise: On requestSSO, viewer logs, localization

Checked November 1, 2026 on standards.site/pricing, Standards help: FAQ. Standards says Pro starts at $40 a month and doesn’t publish a yearly price.

BrandTab

Free for 1 brand. Creative is $19 a month for 20 brands. Studio is $39 a month for unlimited brands and 2 team seats.

Free: $01 brand, 500 MB of files, 5 Tabitha smart reads a month
Creative: $19/month or $190/year20 brands, 20 GB, share pages and exports. Founding price $12/month
Studio: $39/month or $390/year for 2 seatsUnlimited brands, $15/month per extra seat, free client access. Founding price $29/month

Founding prices are for anyone who subscribes in BrandTab’s first three months. See every plan.

Questions people ask

How much does Standards cost?

Pro starts at $40 a month with 2 seats included, and you can build drafts for free (checked November 1, 2026).

Can BrandTab publish a guidelines site on my domain?

No. BrandTab’s share pages live on BrandTab’s address and can be embedded on your own site. For a guidelines site on your own domain, Standards does that better.

Can I use both?

Yes. Some studios publish the guidelines site in Standards and keep the working brand (files, words, kits) in BrandTab, where the client copies from it day to day.

Your brand’s next chapter

Try BrandTab beside Standards.

Logos, colors, fonts, voice and copy for every brand you look after, with share pages and media kits built from the details you saved once.

Download BrandTab for MacFree with every plan. macOS 11 or later. Windows is coming soon.