BrandTab vs Google Drive
A Google Drive alternative for your brand files
A shared folder called Brand is the most common brand kit there is. It’s free, everyone already has one, and it holds any file. It also holds logo_final_FINAL_v7.png. Here’s what folders in Google Drive or Dropbox do well, and what changes with a brand kit.
Where Google Drive and BrandTab agree
- Both hold your brand files and share them with a link.
- Both work for one person or a whole team.
Where they differ
What Google Drive does better
- Free storage with every Google account, and cheap upgrades.
- Any file of any size: source files, photo shoots, contracts, video.
- Docs, Sheets and Slides with real-time editing.
- Everyone you work with already has it. Dropbox adds desktop sync and creative review.
Choose Google Drive Keep the folder for working files: drafts, source files, photo shoots and contracts.
Choose BrandTab Use BrandTab for the finished brand, the files and facts people ask you for, ready to copy and share. Keep a link to the Drive folder in the brand’s links.
How BrandTab does it
- Tabitha sets it upGive her your website, or drop in a messy logo folder, and she suggests the logos, palette, fonts and copy for you to review.
- Copy it anywhereQuick copy (⌘K on Mac, Ctrl+K on Windows) and the free Mac menu bar app put a hex code, a bio or a logo into any app in one step.
- Hand it to anyoneA share page or a brand package gives a printer, partner or client every logo and color without an account, with one Download everything button.
What each costs
Google Drive
Every Google account includes 15 GB free. Google One’s 100 GB plan is $1.99 a month or $19.99 a year. Workspace Business Starter is $7 per user a month with a yearly commitment, or $8.40 flexible. Dropbox Basic is free with 2 GB; Plus is $9.99 a month billed yearly.
- Google account
- Free15 GB across Drive, Gmail and Photos
- Google One 100 GB
- $1.99/month or $19.99/year
- Workspace Business Starter
- $7 per user/month yearly; $8.40 flexible30 GB per user
- Dropbox Basic
- Free2 GB
- Dropbox Plus
- $9.99/month yearly; $11.99 monthly1 person, 2 TB
Checked November 1, 2026 on one.google.com/about/plans, workspace.google.com/pricing, dropbox.com/plans. Google shows lower introductory Workspace prices to new customers; these are the list prices.
BrandTab
Free for 1 brand. Creative is $19 a month for 20 brands. Studio is $39 a month for unlimited brands and 2 team seats.
- Free
- $01 brand, 500 MB of files, 5 Tabitha smart reads a month
- Creative
- $19/month or $190/year20 brands, 20 GB, share pages and exports. Founding price $12/month
- Studio
- $39/month or $390/year for 2 seatsUnlimited brands, $15/month per extra seat, free client access. Founding price $29/month
Founding prices are for anyone who subscribes in BrandTab’s first three months. See every plan.
Questions people ask
Is Google Drive good for brand assets?
For storing them, yes. It gets harder when people need the right version fast, in the right format, or need your colors and copy rather than a file.
What about Dropbox?
The same holds. Dropbox is excellent for storing and syncing files; BrandTab is for the finished brand you hand to other people and copy into other apps.
Can I bring my logo folder into BrandTab?
Yes. Drop the folder in and Tabitha sorts it: she groups the logo versions, picks the newest and sharpest of each, and builds the palette from the logos.
Your brand’s next chapter
Try BrandTab beside Google Drive.
Logos, colors, fonts, voice and copy for every brand you look after, with share pages and media kits built from the details you saved once.
Your first brand is free.
Download BrandTab for MacFree with every plan. macOS 11 or later. Windows is coming soon.