BrandTab vs Frontify

A Frontify alternative for small brands

Frontify is made for big brand teams: guidelines, a full asset library, templates and analytics, sold by quote. BrandTab is for founders, studios and small teams who want their brand organized this afternoon, at a price they can see.

Where Frontify and BrandTab agree

Both keep logos, colors, typography and voice guidance in one place.
Both let you share the brand with agencies, partners and freelancers.

Where they differ

What mattersFrontifyBrandTab

Made forLarge brand and marketing teamsFounders, freelancers, studios and small teams

PriceOn request, by monthly active usersFree, $19 or $39 a month

Getting startedBook a demoSign up and let Tabitha read your website

Asset libraryFull asset management with AI tagging and searchEach brand’s logos, photos and files, with SVG and PNG downloads

TemplatesEditable print, digital and motion templatesSeven media kit types

AnalyticsViews, downloads, searches and template useNone

Single sign-onYesNo

What Frontify does better

Full digital asset management, with AI tagging, AI search and duplicate detection.
Editable templates that lock logos, colors and type, so a whole company stays on brand.
Analytics on guideline views, asset downloads and searches.
Single sign-on and custom permissions for large organizations.

Choose Frontify Frontify fits a large organization with a brand team, a procurement process, single sign-on and hundreds of people using the brand.

Choose BrandTab BrandTab fits a founder, a studio or a small team that wants a price it can see and a brand that’s ready today rather than after a demo.

How BrandTab does it

Tabitha sets it upGive her your website, or drop in a messy logo folder, and she suggests the logos, palette, fonts and copy for you to review.
Hand it to anyoneA share page or a brand package gives a printer, partner or client every logo and color without an account, with one Download everything button.
Every client kept apartBrands and sub-brands each get their own space, switched in one click. Creative holds 20; Studio has no limit.

What each costs

Frontify

No public price. Frontify charges by monthly active users and quotes each customer after a demo. Its pricing page has no free plan or self-serve sign-up.

Tailored package: On requestPriced by monthly active users, averaged over six months

Checked November 1, 2026 on frontify.com/en/pricing.

BrandTab

Free for 1 brand. Creative is $19 a month for 20 brands. Studio is $39 a month for unlimited brands and 2 team seats.

Free: $01 brand, 500 MB of files, 5 Tabitha smart reads a month
Creative: $19/month or $190/year20 brands, 20 GB, share pages and exports. Founding price $12/month
Studio: $39/month or $390/year for 2 seatsUnlimited brands, $15/month per extra seat, free client access. Founding price $29/month

Founding prices are for anyone who subscribes in BrandTab’s first three months. See every plan.

Questions people ask

How much does Frontify cost?

Frontify doesn’t publish prices. Its pricing page says you pay for monthly active users and asks you to book a demo for a quote (checked November 1, 2026).

Is BrandTab a Frontify alternative for small teams?

Yes. BrandTab keeps the same core (logos, colors, fonts, voice and approved copy) for each brand, with share pages for partners. Studio is $39 a month for 2 seats and unlimited brands.

Does BrandTab have single sign-on or analytics?

Not today. If your company needs single sign-on, custom permissions or usage analytics, Frontify is the better fit.

Can I move my brand from Frontify to BrandTab?

There’s no importer. The quickest way in is to let Tabitha read your website, drop your logo folder in for her to sort, then add the rest by hand.

Your brand’s next chapter

Try BrandTab beside Frontify.

Logos, colors, fonts, voice and copy for every brand you look after, with share pages and media kits built from the details you saved once.

Download BrandTab for MacFree with every plan. macOS 11 or later. Windows is coming soon.