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BrandTab vs Brandfolder

A Brandfolder alternative for small brands

Brandfolder, part of Smartsheet, is a digital asset manager: a big, searchable library of brand files with AI tagging, analytics and integrations. BrandTab is smaller on purpose. It keeps each brand’s essentials easy to find and easy to hand over.

Where Brandfolder and BrandTab agree

  • Both keep brand files in one library that teams and partners can use.
  • Both turn that library into an online brand guide: Brandfolder’s Brandguide, BrandTab’s share pages.

Where they differ

What mattersBrandfolderBrandTab
PricePremium and Enterprise, by demo onlyFree, $19 or $39 a month
LibraryLarge asset library with AI tagging and document searchEach brand’s logos, colors, fonts, photos and words
AnalyticsAsset analytics, exportable to BI toolsNone
IntegrationsAdobe, Microsoft Office, Salesforce and an open APIQuick copy into any app and the Mac menu bar app
Single sign-onOn PremiumNo
Media kitsNot the focusSeven kit types

What Brandfolder does better

  • AI tagging, people detection and video speech search across thousands of assets.
  • Asset analytics and user insights you can export to business tools.
  • Single sign-on with detailed permissions.
  • Embeds that resize or convert assets on the fly, and integrations with Adobe, Office and Salesforce.

Choose Brandfolder Brandfolder fits a large team managing thousands of assets that needs analytics, single sign-on and integrations with the rest of its stack.

Choose BrandTab BrandTab fits a brand that sits on a page, not in a warehouse, and needs to be ready to copy, share and hand over without a sales call.

How BrandTab does it

  • Tabitha sets it upGive her your website, or drop in a messy logo folder, and she suggests the logos, palette, fonts and copy for you to review.
  • Copy it anywhereQuick copy (⌘K on Mac, Ctrl+K on Windows) and the free Mac menu bar app put a hex code, a bio or a logo into any app in one step.
  • Hand it to anyoneA share page or a brand package gives a printer, partner or client every logo and color without an account, with one Download everything button.

What each costs

Brandfolder

No public price. Both plans, Premium and Enterprise, are sold after a demo, and there’s no free plan.

Premium
On requestAsset analytics, document search, SSO, video AI
Enterprise
On requestCustom automation, tighter permissions, BI connector

Checked November 1, 2026 on brandfolder.com/pricing.

BrandTab

Free for 1 brand. Creative is $19 a month for 20 brands. Studio is $39 a month for unlimited brands and 2 team seats.

Free
$01 brand, 500 MB of files, 5 Tabitha smart reads a month
Creative
$19/month or $190/year20 brands, 20 GB, share pages and exports. Founding price $12/month
Studio
$39/month or $390/year for 2 seatsUnlimited brands, $15/month per extra seat, free client access. Founding price $29/month

Founding prices are for anyone who subscribes in BrandTab’s first three months. See every plan.

Questions people ask

How much does Brandfolder cost?

Brandfolder doesn’t publish prices. Its pricing page lists Premium and Enterprise, each with a demo request instead of a price (checked November 1, 2026).

Is BrandTab a digital asset manager?

Not in the enterprise sense. BrandTab keeps the files and facts a brand is made of (logos, colors, fonts, photos, voice and copy), not a company’s whole media library.

Does BrandTab tag files with AI?

Not the way a DAM does. Tabitha sorts a messy logo folder: she groups the logo versions, picks the newest and sharpest of each, and builds the palette from the logos.

Your brand’s next chapter

Try BrandTab beside Brandfolder.

Logos, colors, fonts, voice and copy for every brand you look after, with share pages and media kits built from the details you saved once.

Download BrandTab for MacFree with every plan. macOS 11 or later. Windows is coming soon.