Getting started with BrandTab in five minutes

Getting started with BrandTab takes about five minutes, and most of that is Tabitha doing the work. You sign up with your email, give your first brand a name, and either hand Tabitha your website or a messy folder of logos, or start blank. A few minutes later you have your logos, colors, fonts and words in one place, ready to copy with a keystroke.

Here's the whole thing, minute by minute.

Minute one: sign up

Go to brandtab.co and choose to get started. Enter your email address and BrandTab sends you a magic link: click it and you're in. There's no password to make up, and you don't need a card. The link works once, for 15 minutes, so use it while your coffee's still warm.

Your first brand is free, for as long as you like, with every section. (If you'd like more brands later, Creative and Studio have room.)

Minute two: name your first brand

BrandTab asks for two things: the brand's name, and its website if it has one. Then it offers three ways to start.

• Read My Website. Tabitha, BrandTab's assistant, reads the site and finds the logos, colors, fonts and words. You pick what to keep.
• Sort a Brand Folder. Drop in the folder of logos and guides you already have, however chaotic, and Tabitha sorts it.
• Start Blank. Fill it in yourself, a section at a time.

Pick whichever matches what you've got. If you have both a website and a folder, start with the website: you can sort the folder in afterwards.

Minutes two to four: let Tabitha set it up

If she's reading your website

Tabitha looks through your site and comes back with suggestions: your logo, your palette, your fonts, a tagline and summary, tone words, contact details, links, photos, even a boilerplate for press if you don't have one. Anything she wrote herself, rather than found, is marked "Drafted by Tabitha".

Nothing is saved until you say so. Each suggestion has a tick box. The ones that fill a gap come already ticked, and anything that would replace what you already have waits for you to choose. Untick what you don't want, then apply the rest.

If she's sorting your folder

Drop the folder in and Tabitha works out what each file is: logos, fonts, photos, patterns, brand guides. She spots that "Logo_FINAL_v7 (2).png" and "logo-final.svg" are versions of the same logo, keeps the newest and sharpest one, labels it (primary logo, wordmark, icon or reversed logo), and builds a palette from your logos' colors. Your files stay on your computer while she sorts. Only the ones you choose to keep are uploaded.

On the Free plan, Tabitha does five of these smart reads a month. If you run out, a simpler, rule-based version still works.

Minute four: take the tour

The first time you open a brand, Tabitha gives you a five-step tour. It's short, and it shows you where everything lives.

Everything about a brand sits in five groups:

Have a look at what Tabitha filled in, and add anything she missed. The two most useful things to add straight away are a short bio and your logo on a transparent background, because those are what people ask for most. Not sure what belongs in a brand kit? Here's a checklist.

Minute five: copy something

This is the part that makes BrandTab part of your day. Press ⌘K on Mac or Ctrl+K on Windows, anywhere in BrandTab, and type what you need: "bio", "tagline", "press contact", or the name of a color. Pick it and it's on your clipboard, ready to paste into an email, a post or a form. That's Quick copy, and there's a full tour of it here.

Bonus minute: put your brand in the menu bar

If you're on a Mac, download BrandTab for Mac. It's free with every plan. It sits in your menu bar, opens with a click or ⌥⌘B from any app, and lets you search and copy your colors, words, links and logos without opening BrandTab at all. Logos land on your clipboard as images, so you can paste them straight into Canva, Keynote or an email. (A Windows version is on its way.)

What to do next

Once the basics are in, here's where to go when you're ready:

• Make a mood board. Collect the feeling behind the brand next to the logos and colors it shaped. The board's tiles can pull in your own logo, palette and type, and they keep up when the brand changes. See how to make a brand mood board.
• Make a media kit. Turn the brand into a press kit, podcast guest kit, speaker kit or one of four other kits, built from the details you've already saved. Sharing kits as a link or a PDF comes with Creative and Studio. See press kit vs media kit.
• Share your brand. On Creative and Studio, send a printer, a partner or a new designer one link with every logo, color and font, ready to download. Every share page starts switched off, and switching it off takes it down straight away.
• Add more brands. Running a second business, or looking after clients? Creative holds 20 brands, sub-brands included, and Studio has no limit, plus free view-and-copy access for your clients.

Questions people ask

Is BrandTab free?

Your first brand is free, with every section, Quick copy and BrandTab for Mac, for as long as you like. Creative ($19 a month) and Studio ($39 a month for two seats) add more brands, sharing and media kits. Founding prices are lower for anyone who subscribes before February 1, 2027.

Do I need my website to get started?

No. You can sort a folder of brand files, or start blank and fill it in yourself. The website is just the fastest way if you have one.

What does Tabitha do with my files?

When she sorts a folder, your files stay on your computer until you choose which ones to keep. Only those are uploaded to your brand.

Is there a desktop app?

Yes, BrandTab for Mac, free with every plan, for macOS 11 or later on Apple silicon and Intel. Windows is coming soon.

Can I add more than one brand?

On Creative you can have 20 brands, sub-brands included. Studio has unlimited brands. The Free plan has one.