Free tool
Find the color palette of any website
Paste a website and get its brand colors as hex codes, most used first, with CMYK and Pantone a click away. Free, with no sign-up.
What you get
- From the styles, not a screenshot
- Colors come from the site’s own CSS, so you get the exact hex codes its designers chose, not shades picked off a photo.
- Brand colors first
- Colors the site sets for every page (its CSS custom properties) rank highest, then the ones its styles use most.
- Every format
- Each color links to the color converter for RGB, CMYK, HSL and the nearest Pantone inks.
Questions, answered
How do I find the colors of a website?
Paste the address above. The extractor reads the site’s stylesheets and lists the colors they use, most used first, as hex codes you can copy. Select a color for its RGB, CMYK and nearest Pantone.
Why are black and white missing?
Nearly every site uses them, so they’re left out to make room for the colors that make a brand look like itself. Near-blacks and off-whites a site chose on purpose are kept.
Can I get a palette from an image instead?
This tool reads websites. For a picture, an image palette tool works better. If you have the logo file, the brand’s real colors are usually in it.
How does it work?
It reads the site’s home page and its stylesheets, the way a browser would, and picks out the logo files, the colors the styles use most and the fonts the site loads. It doesn’t log in, run the site’s scripts or keep anything it reads.
How is this different from Canva’s Brand Kit Builder or Google’s Pomelli?
Canva’s Brand Kit Builder reads a website into a Canva brand kit, on Canva Pro and up, and it’s the better pick if you design in Canva. Google’s Pomelli, a free Google Labs experiment, reads a site into a “Business DNA” profile to make social posts and ads. This extractor is for when you want the files and values themselves: free, with no account, and a kit you can keep in BrandTab.
Is it free?
Yes, with no account. To keep things fair it reads a dozen new sites an hour from each network. Save a site as a brand in BrandTab, free for your first brand, and Tabitha reads the whole site for you.
Made by BrandTab
Keep the whole kit, not just a screenshot.
Save a site as a brand and Tabitha reads all of it: she groups the logo versions, builds the palette and finds the fonts and copy. Then copy any of it with ⌘K, or share it all with one link.
Your first brand is free.
Free tools, freely given.
A little magic never hurt.