Free checklist
The brand kit checklist
Everything a complete brand kit holds, in 51 items, from logo files to font licenses. Tick them off as you go: your progress saves in this browser.
brandtab.co/tools/brand-kit-checklist
Logo files
The files people ask for most, and the ones that go missing first.
Colors
Every color written the way each job needs it, so nobody guesses from a screenshot.
Typography
The fonts, where they come from, and what to use when they aren’t there.
Words
Approved copy people can paste instead of rewriting, slightly differently, every time.
Imagery
The look beyond the logo.
People and press
What a journalist, podcast host or event organizer will ask you for.
Contact details and links
Small things that get copied wrong constantly.
Templates
Starting points that make on-brand the easy option.
Handoff and housekeeping
What keeps a kit useful a year from now.
Questions, answered
What is a brand kit?
A brand kit is the set of files and facts anyone needs to present a brand correctly: logos, colors, fonts, approved copy, imagery and contact details, kept in one place. It’s what you hand a designer, a printer, a new hire or a journalist.
What’s the difference between a brand kit and brand guidelines?
Guidelines explain how to use the brand: clear space, tone of voice, what not to do. The kit is the material itself: the logo files, the color values, the fonts. Small brands often keep both together, with a few rules beside each file.
What files should a logo designer give me?
Your logo as vectors (SVG, and PDF or EPS), large transparent PNGs, horizontal, stacked and icon versions, all-black and all-white versions, and the HEX, RGB, CMYK and Pantone values of its colors. Ask for the original design file too, and the names and licenses of the fonts.
What does a small business brand kit need first?
Start with logo files, colors, fonts, a one-line description and your contact links. That answers most requests. Add press materials, imagery and templates as you need them.
How should I share a brand kit?
As one link that always has the latest files, rather than attachments that go stale in old emails. A shared folder works. BrandTab gives each brand a share page you can switch on and off.
Do I need Pantone colors?
Only if you print spot colors: packaging, signs, merch, or anything where the color has to match exactly. For everyday print, CMYK is enough. Our free color converter finds the nearest Pantone to a hex code.
Is the checklist free?
Yes, free, with no account. Your ticks are saved in this browser, so you can come back to it. To print it or keep a copy, have the PDF emailed to you: we send just that, unless you ask for BrandTab news too.
Made by BrandTab
A brand kit that keeps itself.
BrandTab builds the kit for you. Tabitha reads your website, or sorts the messy folder of logos you already have, then you share it all with one link that never goes out of date.
Your first brand is free.
Free tools, freely given.
A little magic never hurt.