EPK examples: what goes in an electronic press kit, for musicians and creators

A festival booker liked your set and asked for your EPK by Friday. EPK stands for electronic press kit: one page, usually a link and sometimes a PDF, that gives bookers, journalists, playlist curators and promoters what they need to book you or write about you. That means a bio in three lengths, press photos, music or video that plays right there, press quotes, a few dated numbers, upcoming dates and a contact. Below are five EPK examples (a singer-songwriter, a band, a DJ, a podcast and a visual artist), what goes in each, and how to keep yours current without rebuilding it every tour.

What does EPK mean?

EPK means electronic press kit. Before the internet, a press kit was a folder mailed to newspapers and radio stations: a printed bio, a glossy photo, a few clippings and, for musicians, a CD. The electronic version does the same job on a screen, with one big improvement: the music plays and the photos download.

Musicians, bands and DJs use the term most, but podcasters, comedians and visual artists have EPKs too. Whoever makes it, an EPK answers three questions for the booker, journalist or curator reading it: is this a fit, can I promote it without asking for anything, and who do I email?

An EPK is a press kit made for performers. If you're working out which kit you need, press kit vs media kit explains the difference, and media kit examples covers the kind you send to sponsors and brands.

What goes in an electronic press kit?

Not every act needs every piece. Start with the first five rows and add the rest as people ask.

A bio in three lengths

A festival listing might use one line, a venue's website the short bio, and a journalist the long one. Write all three in the third person and put the most interesting fact first, because a busy promoter may only copy your first sentence. Our guide to writing a speaker bio has a formula that works just as well for performers.

Press photos

Send a portrait, a landscape (promoters put poster text beside it) and one photo of you performing or working. Every photo needs a credit: if Studio Afterglow (one of the made-up brands we use on this blog) shot them, the line under each reads "Photo: Studio Afterglow". Send the full-size originals, never a photo saved from Instagram. There's more on crops, sizes and credits in headshots for speakers and press.

Music, video and numbers

Put your best work at the top, not your newest, unless the EPK is promoting the new release. For video, a live performance tells a booker more than a lyric video, because it shows what they're actually buying: you, in a room. Numbers help too, as long as each carries a date ("as of October 2026"), and for bookers the most persuasive one is usually local: how many people came to your last show in their town.

EPK examples

Here are five EPK examples, section by section. The acts are made up, and so are their numbers.

1. A solo singer-songwriter

She's releasing her second album in the spring and booking a tour of small listening rooms and opening slots. Her EPK goes to venue bookers, local papers and playlist curators.

1. Top of the page: her name, one line about the music ("quiet, funny songs about small towns and big kitchens"), a landscape photo and a "Book a show" button.
2. Listen: the new single, then two older songs, all playing on the page.
3. Bio: the 50-word version, with the long bio underneath.
4. Press quotes: two lines from local reviews, each with the outlet's name.
5. Highlights: opening slots on two regional tours, and a sold-out hometown release show.
6. Photos: five press photos by Studio Afterglow, each credited.
7. Dates and contact: the spring tour with ticket links, and one email for booking and press.

What makes it work: a booker hears the song within seconds of opening the page, and the photos come ready to download with the credit underneath.

2. A four-piece band

An indie rock band playing regional festivals. The readers are festival programmers, promoters and the sound engineer at every venue.

1. Top: a landscape band photo with space on one side for poster text, the logo, and a "Book us" button.
2. Video: one full song filmed at a hometown show.
3. Listen: three tracks.
4. Bio: short and long, with each member's name and instrument.
5. Numbers (as of October 2026): 18,000 monthly listeners, 2,400 on the mailing list, and 350 tickets sold at their last hometown headline show.
6. Past shows: festivals and support slots, with dates.
7. Logo: the wordmark in black and in white, as PNG and SVG.
8. Technical: a stage plot and input list as PDFs, plus a note on which gear they can share with other bands.
9. Contacts: their agent for booking, the bassist for press.

What makes it work: the promoter and the engineer each find their answer without emailing anyone, and "350 tickets in our hometown" says more to a booker than any follower count.

3. A DJ

A house and disco DJ with a monthly club residency and a few festival sets behind her. The readers are club promoters, festival bookers and brands throwing launch parties.

1. Top: a photo in the booth, her name and the sound in a few words.
2. Mixes: two recent mixes that play on the page, a full club set and a 20-minute version for people in a hurry.
3. Bio: short, built around the residency and the kind of room she plays best.
4. Residency and past events: the monthly night, warm-up slots, a festival stage, two brand launches.
5. Tech rider: the decks and mixer she needs, a booth monitor, her preferred set length and arrival time.
6. Photos and contact: a booth shot, a crowd shot, a portrait, and her booking email.

What makes it work: "a monthly residency for three years" answers the question every promoter is really asking, which is whether people will come.

4. A podcast

A two-host interview show about people who changed careers. Podcasts call this a press kit or media kit as often as an EPK; it does the same job. The readers are journalists, would-be guests and events booking a live taping.

1. Top: the square cover art, the show's name, a one-line description and links to listen.
2. About the show: a short and a long description.
3. Hosts: two short bios with headshots.
4. Listen: three episodes that play on the page, picked to show range.
5. Numbers (as of October 2026): average downloads per episode in the first 30 days, from their podcast host's stats.
6. Live shows: past tapings, and what a live show needs (two microphones, a small stage, an hour).
7. Contacts: press, and guest booking.

What makes it work: the hosts treat it like a band would, with playable episodes first and photos ready to use. Sponsors get a separate kit with packages and prices (see sponsorship kits), and building the show's look is covered in podcast branding.

5. A visual artist

A printmaker who shows in small galleries, sells at art fairs and takes the occasional brand collaboration. The readers are curators, fair organizers, journalists and brands.

1. Top: one strong image of a recent piece, her name and one line about the work.
2. Artist statement: a short paragraph on what the work is about.
3. Bio: short and long.
4. Selected works: twelve images, each captioned with title, year, medium and size, plus the photo credit.
5. Exhibitions, residencies and press, with dates and links.
6. Portrait: one photo in the studio, by Studio Afterglow.
7. Contact, and a link to the shop.

What makes it work: every image carries its caption, so a journalist can write "{Title}, 2026, linocut on paper" without emailing to ask.

What makes an EPK get used?

The same habits show up in all five:

• The work comes first. Music, mixes, episodes or images sit at the top, not under three paragraphs of bio.
• It's short. One scroll on a phone.
• Everything downloads. Full-size photos with credits, logos as PNG and SVG, technical PDFs.
• It's current. Last year's tour dates are worse than none. Give it five minutes after every release or tour: new dates, new numbers, the latest press quote.
• The contact is easy to find, with a real name, not a form.

Should an EPK be a link or a PDF?

A link, most of the time. Music and video play on it, it works on a phone, and you can update it the morning you send it. A PDF still has its place: some festival applications ask for a file. Keep the link as your main EPK and export a dated PDF for anyone who asks.

Making an EPK in BrandTab

BrandTab doesn't have a kit labeled "EPK", because its press kit already is one. Start a press kit and it fills itself in from what the brand already holds (your story, people and their bios, logos, photos and contact), with sections ready for press coverage and "as seen in" logos. Then add what an EPK needs, since any section can go in any kit: Episodes renamed "Listen" (Spotify tracks and albums, SoundCloud, YouTube and Vimeo links play right on the page), Video for a live performance, Past Events for shows and festivals, Documents for a stage plot, and a "Book a show" button.

Photos come from the brand's Media, each with a credit line that shows under the photo, and visitors can download each one. Share the kit as a live link, download it as a PDF, or copy its embed code to put the live kit on your own website. Media kits and share links come with the Creative and Studio plans; see pricing.

The fastest way to fill it is to let Tabitha, BrandTab's assistant, read your website. She reads up to eight pages and comes back with your logo and colors, a short bio and a longer one from your about page (if you don't have a longer one, she drafts it and marks it "Drafted by Tabitha"), the band members named on the site with their roles, your booking email exactly as the site shows it, links to your socials and shop, and photos from the site. You tick what's right, and the press kit picks it up, so you're editing a draft instead of copying your own about page into yet another form. One tip: photos on a website are usually resized for screens, so add your photographer's full-size originals to Media before a journalist downloads them.

After that, when a festival application asks for a 50-word bio, press ⌘K on Mac or Ctrl+K on Windows, type "bio" and paste. When a promoter needs your logo, BrandTab for Mac copies it as a PNG from the menu bar (⌥⌘B).

Questions people ask

What does EPK stand for?

Electronic press kit. It's the online version of a press kit, used mostly by musicians and performers, with a bio, press photos, music or video, press quotes, dates and a booking contact.

What should an EPK include?

At minimum: a bio in a few lengths, credited press photos, two or three tracks or videos, links and a named contact. Add the rest as people ask.

Do I need a website to have an EPK?

No. One shareable page works, and you can link it from your social profiles. If you do have a website, put the EPK on it too.

How long should an EPK be?

One page, one scroll on a phone, with the work first and the long bio and technical details further down.

Is an EPK the same as a press kit?

Mostly, yes. An EPK is a press kit made for performers, with music or video that plays on the page and details like a stage plot that a business press kit doesn't need.