Company boilerplate examples: 12 to learn from, and how to write yours
12 company boilerplate examples for small businesses, studios and nonprofits, plus a simple formula and template to write your own in 20 minutes.
The company boilerplate examples below are all short: a company boilerplate is the standard "About us" paragraph that ends every press release, usually 50 to 120 words, written in the third person. It says who you are, what you do, who it's for, and one or two facts that make you credible, then points to your website. Once it's written, it goes everywhere: press releases, press kits, event programs, partner pages, grant applications and your LinkedIn page.
Below you'll find a simple formula, a fill-in template, 12 boilerplate examples for different kinds of businesses, and the mistakes that make a boilerplate easy to skip.
What is a company boilerplate?
"Boilerplate" means standard text that gets reused without changes. In press releases, it's the paragraph at the very end, usually under a heading like "About Fern & Field". Journalists use it to check facts and to describe you in a sentence or two, so it should be accurate, plain and current.
A boilerplate is not:
- A mission statement. That's about why you exist. A boilerplate is about what you are.
- Your long story. The story goes in your press kit's About section. The boilerplate is the short, fixed version.
- A sales pitch. "The world's best" makes a journalist's eyes slide right past it.
The boilerplate formula
Most good boilerplates follow the same four beats:
- Who and what: your name and what you do, in one sentence.
- For whom, and where: who you serve, and where you're based if it matters.
- Proof: one or two facts that make you credible: when you started, how many people you serve, a notable milestone, an award.
- Where to learn more: your website.
A fill-in template
About [Company]
[Company] is a [what you are] that [what you do] for [who]. Founded in [year] in [place], [Company] [proof: scale, milestone or what makes you different]. [Optional: one more fact or what's next.] Learn more at [website].
Write it in the third person ("Fern & Field is", not "We are"), in the present tense, and read it aloud. If you stumble, a journalist will too.
12 company boilerplate examples
These are all made-up businesses (names and numbers included), but each one shows a different way to do it well.
1. A flower studio (Fern & Field)
About Fern & Field
Fern & Field is a small botanical studio growing seasonal flowers for weddings, gatherings and quiet Tuesdays. Everything it arranges is grown on its own two acres or sourced from nearby farms, and its Field Workshops teach flower growing and arranging to beginners each spring. Learn more at fernandfield.example.
Why it works: the brand's voice comes through ("quiet Tuesdays") without losing a single fact.
2. A coffee roaster (Northline Coffee)
About Northline Coffee
Northline Coffee roasts small batches of coffee on the coast and pours them in two harborside cafés. Founded in 2018, Northline also supplies beans to independent cafés and grocers through Northline Wholesale. Learn more at northline.example.
Why it works: it mentions the wholesale line, so a business reporter knows there's more to the story than two cafés.
3. A group of clinics (Harbor Health)
About Harbor Health
Harbor Health runs three neighborhood clinics offering same-week appointments for families and adults, including a dedicated children's clinic, Harbor Kids. Its doctors, nurses and front-desk teams are known for remembering their patients' names. Learn more at harborhealth.example.
Why it works: calm and clear, like the brand, and the one human detail is specific.
4. A photography studio (Studio Afterglow)
About Studio Afterglow
Studio Afterglow is a photography and film studio making warm, nostalgic work for musicians, makers and very good dogs. Its photographs have appeared on album covers, festival posters and more than a few record-shop walls. Learn more at afterglow.example.
Why it works: playful, but every phrase is still a fact about the work.
5. A software startup
About Tidewell
Tidewell makes scheduling software for independent physical therapy practices. More than 400 clinics use Tidewell to book appointments, send reminders and cut no-shows. The company was founded in 2022 and is fully remote. Learn more at tidewell.example.
Why it works: names exactly who it's for, then backs it with a number.
6. A local nonprofit
About Open Shelf
Open Shelf is a nonprofit that stocks free little libraries in neighborhoods without a public library branch. Since 2019, its volunteers have placed more than 12,000 donated books in 80 shelves across the county. Learn more at openshelf.example.
Why it works: the impact is concrete enough to picture.
7. A design studio
About Common Thread Studio
Common Thread Studio is a two-person design studio creating brand identities and websites for food and drink businesses. Since 2020 it has worked with more than 60 cafés, bakeries and small producers across the Pacific Northwest. Learn more at commonthread.example.
Why it works: a niche stated plainly is more memorable than "a full-service creative agency".
8. A bakery
About Rye & Honey
Rye & Honey is a neighborhood bakery known for naturally leavened bread and seasonal pastries, baked fresh each morning. It opened in 2021 and now bakes for its own shop and four local cafés. Learn more at ryeandhoney.example.
Why it works: short, warm and specific about what it's known for.
9. A podcast
About The Small Plot
The Small Plot is a weekly podcast about growing food in small spaces, from balconies to backyards. Each episode features a home grower or expert answering listener questions. New episodes come out every Thursday. Learn more at thesmallplot.example.
Why it works: tells a reporter or a sponsor the format and schedule in three lines.
10. A maker selling online
About Lantern & Loom
Lantern & Loom is an independent textile studio weaving blankets and throws from undyed wool sourced from small farms. Each piece is made by hand in the studio and sold online and in a dozen independent shops. Learn more at lanternandloom.example.
Why it works: the materials and process are the story, so they lead.
11. A community event
About Field Day
Field Day is an annual outdoor market for growers, makers and food producers, held each June on the Fern & Field farm. The 2026 market welcomed 40 vendors and families from across the region. Field Day is organized by Field Workshops. Learn more at fernandfield.example/fieldday.
Why it works: answers what, when, where and how big, which is all an events editor needs.
12. A one-person consultancy
About Shelf Ready
Shelf Ready helps small food and drink brands get their products onto grocery shelves. Its founder spent 15 years in retail buying and has guided more than 30 brands through their first wholesale deals. Learn more at shelfready.example.
Why it works: for a one-person business, the founder's experience is the proof.
Boilerplate mistakes to avoid
- Superlatives without proof. "Leading", "innovative" and "world-class" are skipped by readers and doubted by journalists. Swap them for a fact.
- Jargon. If a friend outside your industry wouldn't know what "end-to-end omnichannel solutions" means, neither will a reporter.
- Too long. Past about 120 words, it's not a boilerplate anymore.
- Out-of-date numbers. "More than 200 customers" stops being impressive when you have 2,000. Check it every few months.
- A different version in every document. The point of a boilerplate is that it's the same everywhere. Keep one approved copy, and update it in one place.
Write it three lengths
You'll get asked for your description at different sizes. Write all three at once, from the same facts:
- One line (about 15 words): for social bios, directories and event listings.
- Short (about 50 words): for podcast intros, partner pages and award entries.
- Boilerplate (about 100 words): for press releases and press kits.
Our guide to tone of voice can help the three sound like the same brand.
Keeping your boilerplate in one place
The hardest part of a boilerplate isn't writing it. It's making sure the latest version is the one people use. In BrandTab, your boilerplate, tagline and other approved snippets live with the rest of the brand, so you can copy any of them with ⌘K on Mac or Ctrl+K on Windows, or from the menu bar with BrandTab for Mac. Don't have one yet? Tabitha, BrandTab's assistant, can read your website and draft a boilerplate for you to edit, clearly marked as drafted. Your press kit and general media kit pull in the approved version automatically, so updating it once updates every kit. More on those in press kit vs media kit.
Questions people ask
How long should a company boilerplate be?
Usually 50 to 120 words. Long enough for who you are, what you do, for whom, and a fact or two of proof; short enough to fit at the end of any press release.
Should a boilerplate be in first or third person?
Third person: "Northline Coffee roasts small batches", not "We roast small batches". It reads as fact, and journalists can quote it directly.
Where does a boilerplate go in a press release?
At the end, after the main story and before the media contact details, under a heading like "About [Company]".
How often should you update your boilerplate?
Whenever a fact in it changes, and at least once a year. Out-of-date numbers are the most common problem.
What's the difference between a boilerplate and a mission statement?
A mission statement says why you exist. A boilerplate says what you are, in plain facts. Some boilerplates include a short version of the mission, but most work better without it.
